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About Us

SimplyMoi is owned by a British couple of Jamaican and Sierra Leonean descent who are both long-term advocates and users of natural products for the hair.

With a mission at hand, the couple spent months developing their concept and sourcing high quality brands that don’t cut corners to meet mainstream production. They intentionally sought small, independent, niched brands, whose products contain high level of natural ingredients (not just a few dose) and are geared towards those with textured hair, whether it is kinky/tightly-coiled, curly, wavy and even chemically-relaxed.

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Are all the products you sell 100% natural?
No, but we wish they were. The reality is is quiet impossible to make an effective product that is 100% natural. For products (e.g. shampoos, conditions, gels, moisturisers) which are not entirely oil-based and where water (Aqua) is included in the formulation, non-agricultural/natural ingredients such as emulsifiers and preservatives are needed in order to make them work properly and prevent molding. However, brands such as Bask & Bloom Essentials, Brown Butter Beauty, Inahsi Naturals, Obia Naturals, Oyin Handmade, Soultanicals contain high level of natural ingredients. Having said the above, we research every non-natural ingredient listed on a product and assess their toxicological properties and how high they are in the ingredient listing. If we feel a certain ingredient or product formulation is too toxic or harsh and does more harm than good, we won’t stock the particular product. We can assure you that products we stock are free from dangerous chemicals such as paraben, SLS, Mineral Oil, Petrolatum that are commonly found in mainstream products for curly or afro-kinky hair.
My hair is chemicals-processed (relaxed, colour) Is there any products that are suitable for me?
There is really not much difference is caring for relaxed hair vs natural curly or kinky hair. Shampoos, conditioners, treatments and gels that are marketed towards natural hair can also be used on relaxed hair without an issue. When it comes to styling or leave-in products that are lotions, they tend to slightly crinkle-up relaxed hair. This is due to the fact that the consistency of lotions are very watery. However, you would use such products as a primer/base prior to blow-drying your hair. For conditioners or treatments, get a product that has protein in it.
Can I make changes to my order immediately after making payment?
It depends on what you would like done. Unfortunately, once your payment has gone through, we are unable to add products to your order. You would have to place another order. However, if you want to remove/refund a product from an order, cancel the entire order or change the delivery address, we are happy to accommodate that, providing your package hasn't been prepared and dispatched.

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